Privacy policy

Prolune operates this website and storefront—as well as all related tools, content, and features—to provide you with a customized shopping experience (collectively called the "Services"). Our platform is built on Shopify, which enables us to offer these Services. This Privacy Policy explains how we collect, use, and share your personal data when you visit our website, make a purchase, use our Services, or communicate with our team. If there is any conflict between our Terms of Service and this Privacy Policy, the guidelines in this Privacy Policy will govern how your personal information is managed.

Please take the time to read this Privacy Policy carefully. By accessing or using our Services, you confirm that you have reviewed, understood, and consented to the data practices described here.

Personal Data We Collect and Process

"Personal data" or "personal information" means any details that can be used to identify or link to a specific person. It excludes data that is completely anonymous. Depending on your region, local regulations, and how you use our platform, we might gather or process the following kinds of personal information, including assumptions drawn from it:

• Contact information: Your full name, email, phone number, and both billing and shipping addresses.
• Financial details: Credit or debit card numbers, bank information, payment methods, receipts, and other payment-related data.
• Account details: Your selected username, password, account preferences, and security prompts.
• Transaction records: Information regarding the items you view, place in your cart, add to your wishlist, buy, return, exchange, or cancel.
• Interactions with us: The content and context of your communications when you contact customer support via email or chat.
• Device data: Technical metrics like your IP address, browser version, network type, device model, and unique identifiers.
• Usage metrics: Information about your digital activity on our Services, such as site navigation, click behavior, and visit duration.

Where We Get Your Personal Data

We collect personal information through the following methods:

• Provided by you: When you register for an account, explore our Services, contact support, or intentionally provide information to us.
• Automatically collected: Through your device's interaction with our platform and via cookies, pixels, and similar tracking tools.
• From service providers: When we work with third-party technology partners who handle data on our behalf to support our store's operations.
• From partners and other external sources.

How Your Personal Data is Utilized

Depending on how you engage with our store, we may use your information for these purposes:

• To Deliver and Enhance Services: To meet our agreements with you, handle payments and orders, arrange shipping, process returns, and maintain your account. We also use this information to recall your settings, enable product reviews, and customize your experience by suggesting relevant items. This helps us continually improve our platform.
• For Marketing and Promotions: To manage advertising campaigns and send you promotional content via email, text, or mail. We might also use your information to show targeted ads on our platform or other websites based on your browsing and purchase history.
• For Security and Fraud Prevention: To authenticate your identity, secure the checkout process, and monitor for unauthorized, fraudulent, or malicious activities. If you register an account, you are responsible for keeping your login details safe, and we advise against sharing your credentials.
• For Customer Support: To provide timely assistance, address your inquiries, and foster a positive relationship with you.
• For Legal Compliance: To adhere to legal requirements, respond to legitimate requests from authorities, participate in legal proceedings, and enforce our terms and policies.

Sharing Your Personal Data

In certain situations, we may disclose your personal information to third parties for valid business purposes, aligned with this Privacy Policy:

• With Shopify and various service partners (like payment processors, shipping companies, customer service tools, analytics providers, and cloud hosts) that facilitate our operations.
• With marketing and business partners to send promotional materials. For example, we use Shopify to deliver tailored ads on other websites based on your digital footprint. These partners handle your data according to their own privacy rules. You may have the right to opt out of targeted advertising, depending on your location.
• When you explicitly give permission or request that we share your data, such as connecting a social media account or asking for a product delivery.
• Within our corporate group and affiliated companies.
• During significant business events (such as a merger, acquisition, or bankruptcy), to comply with legal orders (like warrants or subpoenas), to enforce our terms, and to protect the safety and rights of our customers and Services.

Our Connection to Shopify

Our e-commerce store is hosted on Shopify. Shopify collects and processes information about your usage of our Services to help us maintain and optimize the platform. The information you supply is sent to Shopify and its third-party processors, which may be located internationally. We also use advanced Shopify tools that combine data from your visits to our store and other Shopify-powered merchants. In these cases, Shopify operates as the data controller and is in charge of your privacy rights regarding those specific functions. To learn more about how Shopify handles data, please read the Shopify Consumer Privacy Policy. You can adjust your data settings through the Shopify Privacy Portal Link.

External Sites and Third-Party Links

Our website might include links to external platforms not operated by Prolune. If you navigate to a third-party link, we highly recommend reviewing their privacy policies. We are not responsible for the privacy standards, security, or content of external sites. Furthermore, any details you share in public or semi-public spaces (such as social media integrations) may be seen by others. Providing a link to an outside site does not mean we endorse their content or platform.

Minors' Privacy

Our Services are intended for a general audience and are not meant for children. We do not purposefully collect information from minors under the legal age of majority in their jurisdiction. If you are a parent or guardian and suspect your child has provided us with personal data, please contact us to ask for its removal. As of the Effective Date of this policy, we have no actual knowledge that we sell or share the data of anyone under the age of 16.

Data Security and Storage Retention

Although we make every effort to secure your data, no electronic storage or transmission method is 100% secure. We cannot guarantee total security, and data transmitted online may be intercepted. Please refrain from sending highly sensitive information through non-secure channels.

We will retain your personal data only as long as required to keep your account active, deliver our Services, handle legal disputes, meet compliance obligations, and uphold our agreements.

Your Privacy Rights and Options

Depending on your location, you may have specific rights regarding your personal information. Keep in mind that these rights are subject to legal exceptions and might not apply in every scenario:

• Right to Access: The right to ask for details about the personal information we have gathered about you.
• Right to Erasure: The right to request that we delete your personal data from our records.
• Right to Rectification: The right to ask us to fix any incorrect information we have on file.
• Right to Data Portability: The right to receive a copy of your data in a standardized format and have it transferred to another provider, where applicable.
• Communication Preferences: You can unsubscribe from marketing emails at any point by clicking the "unsubscribe" link located at the bottom of our promotional messages. Note that even if you opt out of marketing, we will still send important transactional messages about your account or orders.

To use your rights, please follow the relevant instructions on our website or reach out to us directly. For inquiries regarding data controlled by Shopify, please visit https://privacy.shopify.com/en.

We will never penalize or discriminate against you for using your privacy rights. Before fulfilling your request, we may need to confirm your identity to keep your data secure. If you use an authorized agent to make a request, we will ask for proof of their authorization and may require you to verify your identity with us. We will handle all requests within legally mandated timeframes.

Lodging a Complaint

If you have any issues with our data practices, please reach out to us first so we can attempt to resolve the matter. If you are not satisfied with our resolution, you may have the right to appeal or lodge a complaint with your local data protection authority.

Cross-Border Data Transfers

Your personal information may be transferred to, processed in, and stored in jurisdictions outside of your home country.

When transferring data internationally, we utilize approved legal frameworks and standard contractual agreements, unless the receiving country has been officially recognized as offering an adequate level of data protection.

Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business operations or to comply with new legal mandates. When revisions are made, we will publish the updated policy here, change the "Last updated" date below, and provide notification as required by law.

Contact Us

Shop name: Prolune

Last updated: June 12, 2026